This website was built to showcase the viral video sensation Sweet Brown and her life since being interviewed in April 2012 by News Channel 4 | KFOR-TV of Oklahoma City. Sweet Brown's video became so popular so quickly because of her exaggerated facial expressions, she was highly animated while recounting a fire. Plus, her voice changed tone, inflection, and pitch at just the right times to enhance her account of the dangerous situation. She and her viral video will be around for a good while since it has impacted popular culture via social media. However, before Sweet Brown's video is covered in more detail we must discuss what exactly it means when a video goes viral.

Definition - What does Viral Video mean?

A viral video is any clip of animation or film that is spread rapidly through online sharing. Viral videos can receive millions of views as they are shared on social media sites, reposted to blogs, sent in emails and so on. Most viral videos contain humor and fall into three broad categories:

  • Unintentional Viral Videos: Videos that the creators never intended to go viral. These videos may have been posted by the creator or shared with friends, who then spread the content.
  • Humorous Viral Videos: Videos that have been created specifically to entertain people. If a video is funny enough, it will spread.
  • Promotional Viral videos: Videos that are designed to go viral with a marketing message to raise brand awareness. Promotional viral videos fall under viral marketing practices.

Now that most mobile devices include a video camera, the creation of online video is becoming easier as video sharing sites and viral videos become increasingly common. However, there is no set formula for creating a viral video, but many successful ones share a quick pace and near-instant payoff as far as the first laugh that hooks people into watching the entire video.

How many views do you need to be viral? A few years ago, a video could be considered viral if it hit a million views; however, currently some people are saying it is time for updating that definition. A video, is viral if it gets more than 5 million views in a 3-7 day period. The videos that pull in one million views and then level off aren’t the videos that are remembered. It’s the videos that accrued 5 million, 6 million or 20 million within a couple of weeks that we remember.

Longevity is another great sign of a viral video. Some videos fade out as time passes and we forget about them just as quickly as they went viral. Others, on the other hand, stick with us. It has been nearly a year since Jimmy Kimmel first tweeted about the Double Rainbow video and people are still making Double Rainbow jokes on a regular basis. Charlie Sheen’s ridiculous Good Morning America interview is sure to have fans calling things “Winning” and joking about Tigers Blood for months, if not years, to come. When a video stands the test of time it can truly be considered viral.

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